LinkedIn is a social network geared towards the professional world.
It's designed for entrepreneurs, employees, recruiters and people looking for internships or jobs in every possible field. The main idea behind LinkedIn is to enable users to make themselves known in a professional, not personal, world.
LinkedIn is also ideal for expanding your network to find new collaborators, clients or even a new job (to help you do this, it's ideal to have an optimized profile, so we redirect you to our article that will teach you& how to have the best profile in 2023).
The way LinkedIn works is that you create a profile, in which you're encouraged to include as much information as possible. You can share content (publications, articles, videos) directly from the platform. LinkedIn also offers a system of "likes", comments and shares to facilitate interaction between members. Of course, the more active you are, the more visible you are! (sounds a lot like facebook)
LinkedIn also offers groups covering various topics, as well as hashtags that you can follow to keep up to date quickly on the latest content published on specific subjects (super handy and helps you be more visible).
First of all, having a LinkedIn profile isn't compulsory, but it does give you an idea of who you are in the professional sphere and allows you to track your experience.
As mentioned earlier, LinkedIn is a social network where you can make valuable connections with people in your field of expertise and even find a job. Whether you're a candidate looking for your next opportunity or a recruiter looking to make job offers, LinkedIn is the place to be.
But there's more to LinkedIn than that. It's a fantastic platform for professionals looking to promote their products or services.
Well, yes and no, if you're just coming to do the equivalent of what you do on Facebook, it's free. Without paying, you'll be able to network, publish content, take part in lives etc., but certain features are not free.
LinkedIn is often used for a variety of reasons:
To answer the question "why" use this social network, there are several convincing arguments. First of all, it's free and has thousands of users, which means your target audience will most likely be there.
As for the "how" question, here are the steps to follow:
By following these simple but effective steps, you'll maximize your chances of taking full advantage of LinkedIn for your professional goals. Use LinkedIn filters to research your target audience and ensure you're expanding your network with the right people. The network is full of unexpected opportunities that it would be a real shame not to exploit. For example, I'm typing these words on my keyboard because I found a job at Waalaxy thanks to LinkedIn.
With over 20 million companies listed on the site and 14 million jobs available, it's no wonder that 90% of recruiters regularly use LinkedIn.
What's more, it's the ideal network for business-to-business exchanges and transactions. What we call "B2B lead generation", i.e. finding customers in the business world, is particularly flourishing on LinkedIn.
LinkedIn is much more than just a social network; it's an impressive digital medium. To understand how LinkedIn positions itself as a BtoB medium, let's take a look at the different strategies it has developed:
LinkedIn has put in place a number of ways to position itself as an essential medium in the professional world.
LinkedIn is the most effective social network for attracting new customers. It has been found to be 277% more effective than other social networks such as Facebook, Twitter and Instagram for finding customers.
80% of B2B leads from social media are generated on LinkedIn.
That's why some users have opted for a LinkedIn Premium account. It responds to strong market demand by offering a professional network to help companies sell, recruit and collaborate, while helping users stay informed and find jobs.
There are four types of LinkedIn Premium accounts:
Numerous free and paid tools are also available to automate the use of LinkedIn and optimize network efficiency.
Humanlinker is an AI-driven technology that enables hyper-personalization of business interactions. They offer a Chrome extension to help sales teams personalize their interactions, including generative "icebreakers" and DISC personality analysis.
LinkedIn is much more than just a social media platform. It's a dynamic professional ecosystem where individuals, from early career starters to seasoned experts, can showcase their achievements and skills, while making meaningful connections.
On top of this, LinkedIn allows you to stay abreast of industry trends and offers access to opportunities that would otherwise have been inaccessible.
In short, LinkedIn is the digital hub of the professional world, where careers take shape, ideas are shared and collaborations are created.
For anyone wishing to advance professionally, understanding and mastering LinkedIn is essential.