About Scaleway
Scaleway is a European cloud computing provider known for its sovereign, high-performance, and environmentally friendly solutions. The company supports scale-ups, startups, and large enterprises in their digital transformation through powerful cloud infrastructures hosted in France and across Europe.
Scaleway’s Go-to-Market teams play a key role in the company’s growth, with a strong culture of experimentation, automation, and commercial performance.
Challenges before Humanlinker
Before adopting Humanlinker, Scaleway’s teams were facing several prospecting challenges:
• Time-consuming and manual lead sourcing
• Difficulty in crafting highly personalized and relevant messages
• Lack of efficiency in creating targeted sales content
Prospecting was largely based on unscalable manual efforts, with a real difficulty in quickly understanding the daily realities and needs of prospects in order to tailor outreach accordingly.
Discovering Humanlinker
Doreene Pernel, Chief Sales Officer at Scaleway, discovered Humanlinker over two years ago through ongoing conversations with Thibault Renouf, CEO of Humanlinker. Although the timing wasn’t ideal at first, the human approach, frequent follow-ups, and tangible product demos gradually convinced Scaleway to move forward with the solution’s integration.
Solutions provided by Humanlinker
• Smart automation of prospecting, especially on LinkedIn
• Generation of ultra-personalized messages based on prospect news and profiles
• Scalable production of relevant sales content
• Gradual adoption by teams thanks to personalized onboarding and support
Impact of Humanlinker
Since implementing Humanlinker, Scaleway has seen a profound transformation in its prospecting practices:
• Significant time savings in lead research and qualification
• Stronger adoption of digital tools by the sales team
• Enhanced internal mindset around AI and automation
• Improved employee experience, with enthusiastic feedback from the team
• Contribution to talent retention, with Humanlinker seen as a strategic asset in day-to-day work
“If we removed Humanlinker today, I think we’d have a mini-revolution internally.”
– Doreene Pernel, Scaleway
Conclusion
Humanlinker hasn’t just optimized prospecting at Scaleway—it has also helped spark a cultural transformation within the company. Today, the tool is fully embedded in Scaleway’s broader strategy, reinforcing its strong commitment to supporting French Tech and European innovation. 🚀
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