"Since we started using Humanlinker, it has truly revolutionized client acquisition at opencell. We're now able to do what used to be impossible: engage with hundreds of prospects every week, in an ultra-personalized way. The technology replicates what top salespeople used to do manually, but in a fraction of the time"
- David MEYER, CEO @Opencell
Opencell is a French software company specialized in subscription billing and monetization. Its open-source platform helps B2B enterprises automate revenue management and accelerate recurring growth. With strong expertise in telecom, SaaS, and energy sectors, Opencell enables companies to scale their business models with flexibility and reliability.
Before Humanlinker
Prospecting efforts were mostly manual and lacked personalization.
Sales teams faced difficulties identifying the right accounts and tailoring their approach to each prospect.
Message quality and engagement rates were inconsistent, making it hard to convert initial conversations into qualified opportunities.
Discovering Humanlinker
The connection between Opencell and Humanlinker was initiated by Olivier Morelle, CEO of Addscale and former CRO of Opencell.
In 2024, the leadership team — including the CEO and CRO — decided to modernize their go-to-market approach.
After several exchanges with Thibault Brioland, CEO of Humanlinker, and concrete product demos, they identified AI-powered personalization as a key lever to improve prospecting efficiency and align Sales and Management around a shared acquisition strategy.
What Humanlinker Brought
- Deep personalization of outreach based on context, company insights, and prospect motivations.
- Unified workspace for Sales and Leadership to align around pipeline and acquisition goals.
- Intelligent recommendations to prioritize the right accounts and craft impactful first messages.
Observed Impacts
- More consistent outreach quality and higher conversion from first contact to meeting.
- Better team alignment and visibility into AI-powered prospecting workflows.
- Time savings for Sales Representatives, allowing more focus on strategic accounts.
- Reinforced market positioning and confidence in scaling acquisition processes.