DISC – a framework that remains incredibly relevant for selling in 2025

Picture this. You launch a discovery call with a prospect.

Three minutes in, you can already tell he wants to go straight to the point. He cuts you off and asks: “So, what’s the price?”

Another day, same pitch. But this time your prospect smiles, talks about vision and emotion, compliments your logo, and asks who you work with.

Same product. Same salesperson. Two totally different reactions.

This is where DISC comes in.

DISC in two minutes

DISC is a framework that helps you read human behavior.

Created by William Moulton Marston, it categorizes our interaction styles into four main profiles:

D – Dominance

Goal-oriented, direct, fast-paced.

I – Influence

Sociable, expressive, enthusiastic.

S – Steadiness

Calm, reliable, harmony-driven.

C – Conscientiousness

Analytical, structured, detail-oriented.

In sales, DISC helps you adapt your communication to the person rather than to the persona.

Why DISC remains a powerful asset for modern sales teams

1. Understand before trying to convince

Identifying a prospect’s DISC profile helps you decode their communication language.

D means concision, outcomes, speed.

I means energy and vision.

S means reassurance and stability.

C means data, structure, and logic.

2. Create smoother conversations

When you adapt your style, friction disappears.

Your prospect feels understood, and that changes everything.

3. Increase your closing rates

Salespeople who adjust to the buyer’s DISC profile increase their chances of closing by up to 30 percent (SalesOdyssey).

Humanlinker – the AI Sales Copilot that reveals your prospect’s true personality

The natural question is: DISC is great, but how do you know your prospect’s profile before the first conversation?

That is exactly what Humanlinker does.

Humanlinker is an AI Sales Copilot that hyper-personalizes the entire sales cycle, from personalized prospecting to meeting preparation.

Hyper-personalization from the first message

The AI generates outreach that matches:

• the prospect’s challenges

• their business context

• their recent news

• their role and responsibilities

• and most importantly, their DISC personality

Every message feels tailored.

You stop doing mass outreach and start building meaningful conversations.

Humanlinker also prepares your meeting with AI

Once your prospect is engaged, Humanlinker automatically prepares your sales meeting.

You receive a complete AI Meeting Prep including:

• company summary

• weak signals

• personalized questions

• likely objections

• value angles

• behavioral analysis of the decision-maker

• communication guidance based on their DISC profile

And the most powerful part comes next.

AI Personalities Matching – align your style with your prospect’s style

Humanlinker detects more than your prospect’s DISC profile.

The AI also compares:

• your personality as a salesperson

• the personality of the decision-maker

The objective is to identify alignment points such as rhythm, vision, precision, structure or emotion, and highlight where you will need to adapt.

Humanlinker provides direct guidance such as:

“Start directly, he prefers fast-paced conversations.”

“Slow down your rhythm, he has a strong S profile.”

“Highlight accuracy, he is a C profile who values precision.”

“Add storytelling, his I profile responds well to it.”

It is the equivalent of walking into a meeting with a behavioral GPS.

And in 2025, that is a decisive competitive edge.

Muchbetter.ai – train yourself to sell effectively to every DISC profile

Knowing DISC is one thing.

Having Humanlinker’s insights is another.

Applying it in real conversations is the real challenge.

This is exactly where Muchbetter.ai comes in.

Muchbetter.ai allows you to train in immersive conversations where each virtual customer embodies a different DISC profile.

How it works

You select a simulation such as “impatient D prospect”, “hesitant S client”, “skeptical C buyer”.

You conduct the conversation in writing or orally.

The AI analyzes your approach and gives feedback on your adaptation skills.

You learn to master weak signals, tone, rhythm and wording without risking a real deal.

This Humanlinker x Muchbetter.ai co-publication makes perfect sense because both technologies complement one another.

How to combine everything – the simple method

1. Detect the profile with Humanlinker

Automatic DISC analysis and AI Personalities Matching.

Add the profile to your CRM.

2. Personalize the outreach

Based on challenges, context, news and personality.

3. Prepare the meeting with AI

Key questions, objections, value angles and recommended posture.

4. Train with Muchbetter.ai

So that behavioral adaptation becomes natural.

5. Apply it in real life

Close more deals. Faster. With more confidence.

In conclusion

DISC is not an “old-school” model.

It is a human framework that becomes dramatically more powerful when combined with AI.

Humanlinker helps you understand your prospect, personalize your outreach, prepare your meetings and align your communication with their personality.

Muchbetter.ai helps you train, internalize the right behaviors and adapt in real time.

Understanding plus training is the winning combination to perform in 2025.

In a world where every interaction matters, this is a decisive advantage.