Tool / Software
5 mins

Best Cold Email Marketing Tools for 2023

Choose the top cold email marketing software of 2023

    Cold Email Marketing Software to Explore in 2023

    When looking for the ideal cold email marketing software for your business, it's crucial to prioritize its adaptability, features such as automation, and clear analytics.


    • Defining cold email marketing software
    • Key features
    • Cold email marketing software selection
    • Key findings

    Definition of cold email marketing software

    Although brands today have multiple channels at their disposal for reaching new customers, email remains a preferred choice. Success in this field depends on a number of elements, mainly data-driven. An effective email marketing tool transforms this data into valuable information.

    Key features of cold email marketing software:

    AI-assisted warm-up:

    • Description: This feature ensures that your emails are received and not marked as spam. It uses artificial intelligence to simulate natural email exchanges, improving the reputation of your email address.
    • Importance: Good deliverability is crucial to the effectiveness of your email campaigns. Without it, your emails risk ending up in your recipients' spam folders.


    • Description: This refers to the software's ability to adapt to your company's growth, whether in terms of email volume or campaign complexity.
    • Importance: As your business grows, so do your emailing needs. Scalable software means you don't have to change tools at every stage of growth.


    • Description: This function enables you to send emails based on specific triggers, such as user behavior or a particular event.
    • Importance: Automation saves time, increases the effectiveness of your campaigns, and delivers a personalized experience to your recipients.

    Email validation:

    • Description: Validation tools check that the email addresses on your list are valid and active, thus reducing bounce rates.
    • Importance: Sending emails to invalid addresses can damage your reputation as a sender and affect the deliverability of your emails.

    Campaign development:

    • Description: Most software packages offer pre-designed templates and tools for creating effective email campaigns.
    • Importance: Having the right templates and tools makes it easier to create campaigns, guaranteeing their relevance and effectiveness.


    • Description: Analytical tools provide data on the performance of your campaigns, such as open rates, click-through rates, and conversion rates.
    • Importance: Understanding the performance of your campaigns is essential for optimizing them and achieving a better return on investment.

    Cold Email Marketing Software Selection:

    In today's digital age, there's an abundance of cold email marketing software available. With so many options, finding the right one can be a daunting task. To assist you, here's a curated list of top-tier software that excel in the realm of email marketing:

    1. Lemlist:

      : Lemlist is an AI-powered sales engagement platform that helps users create personalized multichannel campaigns with ease. It is designed to assist in finding, engaging, and converting ideal buyers across multiple channels without requiring expert knowledge.

      Pricing: The specific pricing details for Lemlist are not provided. For the most accurate and current pricing information, it would be best to visit the official Lemlist website or contact their sales team directly.
    2. LA Growth Machine:

      : LA Growth Machine is a comprehensive cold email software aimed at ambitious salespeople looking to scale their prospecting and automate their engagement. It is a multichannel sales automation tool that enhances outreach efforts and is designed for growth, sales, and recruitment teams.

      : Specific pricing details for LA Growth Machine are not provided. For the most accurate and up-to-date pricing information, it would be advisable to visit the official LA Growth Machine website or reach out to their sales department.
    3. Outreach:

      : Dubbed the 'Swiss Army Knife' of email marketing, Outreach's capabilities span from email campaigns to international calls.

      : Available upon request.
    4. SalesLoft:

      : Crafted for lead engagement and tracking, SalesLoft offers a lucid view of sales campaigns via its intuitive dashboard.

      : Available upon request.

      : Renowned for its user-friendliness, is a gem for collaborative efforts, further complemented by its robust reporting capabilities.

      : Email Warmup Plan: $29/email account/month.
      Starter Plan
      : $60/user/month.
      Professional Plan
      : $90/user/month.
    6. Woodpecker:

      : Particularly favored in the B2B sector, Woodpecker empowers users to dispatch automated, tailored cold emails.
      50 Contact Emails/Day
      : $40 - $59/slot/month.
      200 Contact Emails/Day
      : $44 - $64/slot/month.
    7. Klenty:

      : With a focus on sales email marketing, Klenty offers automated emails with a personal touch and comprehensive campaign reports.

      Startup Plan
      : $50/user/month.
      Growth Plan
      : $70/user/month.
      Pro Plan
      : $100/user/month.
    8. SalesHandy:

      : A standout for automated email sequences, SalesHandy's prowess lies in its bounce detection and sequence pausing features.

      Outreach Pro
      : $94/month.
      Outreach Scale
      : $179/month.
    9. Salesmate:

      : Tailored for teams prioritizing email marketing and sales management, Salesmate offers a streamlined sales pipeline management and automation.

      Email Tracking
      : $12/month.
      Goal Management
      : $24/month.
      Extended Inbox Limit
      : $40/month.
    10. Instantly:

      : Instantly stands out as a prime tool for streamlining and automating email marketing campaigns. It boasts an analytics dashboard tailored for swift data comprehension and incorporates A/B testing for campaign comparisons.

      : $30/month - Tailored for budding companies venturing into email campaigns.
      : $77.6/month - Perfect for well-established firms aiming for rapid expansion.
    11. Mailshake:

      : A perfect fit for SMEs, Mailshake shines not just in cold emails but also in leveraging social networks and LinkedIn. Its compatibility with all email providers and an AI-enhanced email editor makes it a top choice.

      Email Outreach Plan
      : $58 - Designed for marketers and startup founders.
      Sales Engagement Plan
      : $83 - Crafted for dedicated sales teams.

    Please note that the list now includes 11 entries instead of the original 9, and the specific pricing details for Lemlist and LA Growth Machine should be verified by contacting the respective companies or visiting their websites.

    Key Findings:

    Every cold email marketing software has its unique strengths. Your selection will hinge on your distinct requirements. Here are some pivotal insights to consider:

    • Personalization Automation: Integral for amplifying the efficacy of your campaigns.
    • Email Validation: Ensures minimal bounce rates and maintains pristine email lists.
    • Email Templates: Vital for optimizing workflows and facilitating a seamless process.
    • Email Warm-up: Significantly boosts email deliverability, guaranteeing your emails land in the intended inboxes.
    • Intuitive Analytics: Indispensable for crafting superior strategies for upcoming campaigns.

    In conclusion, the software you opt for should cater to your demands and encompass the aforementioned functionalities. Making the right choice can elevate your email marketing endeavors to unparalleled heights.

    Romuald Pouget
    Growth Marketer
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