Scaleway
About Scaleway
Scaleway is a European cloud computing provider recognized for its sovereign, high-performance, and environmentally friendly solutions. The company supports scale-ups, startups, and large enterprises in their digital transformation through powerful cloud infrastructures, hosted in France and Europe. Scaleway's Go to Market teams play a key role in the company's growth, with a strong culture of experimentation, automation, and sales performance.
Before Humanlinker
- Prospecting was time-consuming, very manual, with difficulties in deeply personalizing messages.
- Sales representatives struggled to capture attention from the first contact, especially in saturated inboxes.
- The lack of actionable information about prospects made it difficult to adapt outreach sequences.
Discovering Humanlinker
Doreene Pernel, Chief Sales Officer at Scaleway, discovered Humanlinker more than two years ago through regular exchanges with Thibault Brioland, CEO of Humanlinker. Although the timing wasn't ideal at first, the human approach, frequent follow-ups, and concrete product demonstrations convinced Scaleway to gradually move towards integrating the solution.
What Humanlinker Brought
- Intelligent automation of prospecting, particularly on LinkedIn, with sequences mixing emails and LinkedIn messages.
- Creation of ultra-personalized messages, adapted to prospects' news, their interests, with fine profiling.
- Simplification of SDR work: time savings, enhanced relevance, better adoption of digital tools.
Observed Impacts
- Messages are shorter, more impactful, with a visible increase in response rates.
- Sales teams spend less time "searching" and manually writing, which frees up time for higher-value interactions.
- Change in internal culture: AI and automation are no longer options, but pillars of the sales strategy.
- Stronger employee engagement, better satisfaction, feeling of being supported.
Testimonials
"If we took Humanlinker away from them today, I think we'd have a mini revolution internally." – Doreen Pernel, Chief Sales Officer at Scaleway
We add Raphael's video ⇒ https://www.humanlinker.com/fr/testimonal/scaleway-x-humanlinker-2
"Humanlinker clearly changes the game: I save an enormous amount of time, my emails are highly personalized, and I finally manage to attract attention from the first message." – Raphaël, SDR at Scaleway