About Kwanko
Kwanko is a performance marketing company helping brands accelerate customer acquisition through data-driven digital marketing campaigns.
The Challenge
As Kwanko's sales team grew, prospecting remained highly manual and time-consuming.
Sales representatives spent significant amounts of time identifying contacts, searching for company information, gathering recent news, and preparing personalized outreach messages. The lack of centralized, up-to-date prospect data made prospecting inefficient and difficult to scale.
"Before Humanlinker, prospecting was very artisanal. It took a tremendous amount of time."
— Philippe Hurtel, VP of Sales at Kwanko
Kwanko needed a solution capable of simplifying prospecting workflows while helping sales representatives engage prospects with more relevant and personalized conversations.
Why Humanlinker
Kwanko selected Humanlinker to provide its sales teams with:
- Access to fresh and enriched contact data
- AI-powered prospect insights
- Personalized outreach recommendations
- Simplified campaign creation
- Faster prospect research and qualification
The objective was simple: enable sales teams to spend less time researching and more time building meaningful conversations with prospects.
"The goal was really to simplify our sales and prospecting processes as much as possible."
The Results
By leveraging Humanlinker's AI-powered prospect intelligence, Kwanko significantly improved both efficiency and sales performance.
Sales representatives now have instant access to relevant information about prospects, their companies, recent news, and business context before every interaction.
This allows them to start conversations with a much stronger value proposition and a higher level of personalization.
"The information provided by Humanlinker allows us to have a much smarter conversation than other salespeople who are also prospecting the same contact."
Key Results
- 2x higher email open rates
- 3x to 4x higher response rates
- 50% shorter sales cycles
- Significant reduction in prospect research time
- Faster campaign execution across the sales team
A Tool That Stands Out
Beyond the performance gains, Kwanko highlights the simplicity and ease of adoption of the platform.
Humanlinker enabled the team to quickly launch highly personalized prospecting campaigns powered by AI without adding complexity to their daily workflows.
"For me, Humanlinker really stands out from the crowd. It's a very simple, turnkey solution. In just a few clicks, we can launch high-performing campaigns thanks to AI and all the features available."
Looking Ahead
Today, Humanlinker plays a central role in Kwanko's prospecting strategy by helping sales teams engage prospects more effectively, accelerate pipeline generation, and close opportunities faster.
Customer Testimonials
"Humanlinker has transformed our prospecting efforts. Thanks to AI-powered personalization at scale, we've achieved 2x higher open rates and up to 4x more replies. Conversations are more relevant, opportunities move faster through the pipeline, and we close more deals. Humanlinker has a measurable impact across our entire sales cycle, which we've nearly cut in half."
Philippe Hurtel, VP of Sales at Kwanko
"Before Humanlinker, prospecting was a manual and time-consuming task. Today, it almost feels like a game. With AI-powered insights and hyper-personalized outreach, our teams engage prospects more effectively from the very first interaction.
We've nearly doubled our open rates, increased response rates by up to 4x, and cut our sales cycle almost in half. Humanlinker makes prospecting both simple and highly effective."
Clement Cadet, Senior Sales Manager at Kwanko