Extreme

About Extreme

Extreme is an independent communications group helping leading national and international brands strengthen their brand positioning, customer engagement, and business growth through branding, communication, influence, social media, events, and marketing activation services.

With hundreds of employees across multiple specialized agencies, Extreme's commercial teams continuously engage with decision-makers across a wide range of industries to generate new business opportunities and support the group's growth.

The Challenge

To support its business development efforts, Extreme was already relying on HubSpot as its CRM and LinkedIn Sales Navigator for prospect identification.

However, several challenges remained:

• Finding the right decision-makers quickly.
• Accessing accurate and up-to-date contact information.
• Enriching HubSpot without manual data entry.
• Personalizing outreach at scale.
• Equipping sales teams with relevant insights before every conversation.

"My main challenge was finding a solution that could help me identify the right contacts and access their information while remaining fully compatible with HubSpot and Sales Navigator."
Morgane Franck, Group Sales Manager

Why Humanlinker

Extreme was looking for a solution that could seamlessly integrate into its existing sales stack.

Humanlinker quickly stood out thanks to:

• A GDPR-compliant European solution.
• Native integration with HubSpot.
• Additional prospect data beyond Sales Navigator.
• Easy adoption for sales teams.
• A responsive and customer-focused support team.

The integration with HubSpot played a key role in the decision-making process, allowing the team to automate contact enrichment while minimizing manual CRM updates.

"Humanlinker was highly responsive and helped us minimize manual data entry by configuring the platform around our existing workflows."

The Results

Today, Humanlinker helps Extreme streamline its prospecting workflow from contact identification to CRM enrichment.

Sales teams can easily find new prospects, enrich contact records, and add qualified opportunities directly into HubSpot in just a few clicks.

Key Results

• Faster identification of target contacts
• Simplified HubSpot contact enrichment
• Significant time savings on prospect research
• More personalized outreach campaigns
• New business opportunities generated through prospecting

"We were able to uncover valuable opportunities through Humanlinker and overcome several limitations we experienced with our previous prospecting processes."

More Personalized Outreach with AI

One of the biggest advantages for Extreme's sales team is the ability to better understand prospects before initiating contact.

Humanlinker provides valuable insights into a prospect's role, responsibilities, interests, company context, and LinkedIn activity, enabling sales representatives to create more relevant and engaging conversations.

"I no longer approach prospects simply trying to sell something. I first try to understand who they are, what they do, and what matters to them."

Humanlinker's AI also helps sales teams generate personalized outreach messages and value propositions tailored to each prospect's profile and context.

This allows representatives to spend less time writing messages and more time building meaningful relationships.

A Tool Quickly Adopted by the Team

For Karina Nahel, Business Development Representative at Extreme, Humanlinker quickly became part of her daily workflow.

The platform saves valuable time on sourcing activities, contact research, and outreach preparation while improving the quality of prospect interactions.

"Humanlinker integrated very easily into our day-to-day work. We save a tremendous amount of time when sourcing contacts and preparing outreach campaigns."

Rather than focusing solely on sending more messages, the team focuses on generating more responses through higher levels of personalization.

"Humanlinker helps us generate more responses because our messages are more personalized and more relevant to our prospects."

A Solution Recommended by the Team

Beyond the platform itself, Extreme highlights the quality of Humanlinker's customer support and ongoing guidance.

Regular webinars, product updates, and responsive customer success teams have contributed to strong user adoption across the organization.

"The value for money is excellent. The Humanlinker team has always been available whenever we needed support."

Conclusion

Today, Humanlinker perfectly complements Extreme's sales ecosystem alongside HubSpot and LinkedIn Sales Navigator.

By combining enriched prospect data, AI-powered personalization, and seamless CRM integration, Humanlinker enables the team to prospect more efficiently, engage prospects more effectively, and generate more business opportunities.